Seems like the dizzying success that both EA and Activision have found is not enough for Sega to want to emulate them. In a recent interview with Simon Jeffery, president of Sega of America and Forbes he was quoted as saying, "We don't intend to be Activision or an Electronic Arts -- one of those juggernauts."
Good on ya Simon for not wanting to sell out and crank needless titles based on the sporting world just to make a buck!!
He followed it up by saying, "Recently there have been some insane developer acquisitions with some insane valuations, and suddenly all the developers think they're worth ten times what they actually are. If the right opportunity [to make an acquisition] came along, we would happily be there.... We still have plenty of cash in the bank and a willingness to spend it for the right thing."
Any chance any of the money in the bank can be used on a Dreamcast sequel or comeback?? Pretty please...