Interesting news yesterday, apparently Sega of Japan has launched a campaign asking people if they still have their dreamcast and asking them to register it online using the serial number. This is all happening on the Dreamcast site where after you sign up, you'll receive an email address in the following format: (yourserialnumber)@dreamcast.com which happens to be hosted by Gmail. WTF? One can't help but notice that the 10th anniverasry of the DC is coming up in August so what are they planning?