Well, we all knew it was inevitable sooner or later...Sony is in talks with Microsoft about producing a blu ray drive for the Xbox 360. A rep said for Sony said that they were currently in talks with both Microsoft and Apple. Microsoft had lent their support to Toshiba and the HD DVD technology but since then Toshiba has puilled out of the race leaving blu ray the clear winner for the next gen higher capacity storage mediums. One obvious statement though is that if Microsoft do implement a blu ray drive into the 360 then this would surely push prices up for Microsoft's box or alternately it may be offered as an add on like the HD DVD drive was even though that approach didn't work too well the first time around.